Project Description

The client required a consistent visual approach to both her website and printed materials. This is the end result which was carried over to a show banner and vehicle decals. Keeping a clean, uncluttered design was of utmost importance to the client along with having a bit of whimsy when it came to the business cards. They had a great tag line already developed when I met them, "Don't blame me….train me". Their existing logo had to be incorporated into the new design but they wanted to remove the strict connotation that a badge may convey.

I recreated the logo by adding more shine to the metal and a pillowed effect that had less of a "military" feel to it. The use of the dogs photo on the back of the cards with the tag line added a bit of humor that the client liked.